Case study

A billing service provider rebrands their messaging by revising branded assets and creating a new website

Company’s goal

Staying fresh while true to your essence is quite challenging. Even the biggest companies in the world have evolved their brand identity to keep up with consumer changes over time. A smart rebranding strategy can have a significant impact on the company and its business results.

MBMS is a leading billing services provider for radiology practices across the United States. In 2019, MBMS recognized the need for rebranding in order to emphasize and clearly identify the company’s values, brand identity, and messaging.

Our goal was to position the MBMS brand in a way that connects with their clients. The process of rebranding also involves developing visual elements that would communicate the brand consistently across all marketing materials.

Our solution

Create new templates for each type of document used, including letterhead, financial proposal, company’s slide deck, etc.

Build an icon library with a substential collection of corporate icons.

Create additional visuals, such as Zoom backgrounds, YouTube thumbnails, ads, etc.

Create a consistent visual language for MBMS’s internal and external communications.

Redesign the website to reflect new designs, improve performance, encourage more conversions, and generate more leads.

Brand assets created by Miles IT

Letterhead

Letterheads help portray a professional image every time official documents are shared with customers or prospects.

Visit MBMS Website

Slide Decks & Presentations

Templated slide decks add another layer of branding to sales presentations and help to provide a standardized approach for customer facing employees.

Visit MBMS Website

Financial Proposals & Cover Letters

Similar to letterheads, branded cover letters make company documents look official and add a professional touch.

Visit MBMS Website

Infographics & Animations

Custom graphics and animations add a unique factor to the new website and help to tell a story using less words.

Visit MBMS Website

Zoom Backgrounds

Adding branded backgrounds for your customer facing representatives provides a greater level of consistency and professionalism.

Visit MBMS Website

Other Marketing Assets

Video thumbnails, corporate headshots, icons, and more! All of the little things that help pull a brand together and improve their online presence.

Visit MBMS Website

Icon Library

Miles IT provided a library of custom-designed icons for MBMS.

Using a consistent set of visual language for MBMS’s digital brand assets adds to the power and integrity of their brand. Symbols, in the form of icons, are a simple way to incorporate this language into messaging.